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Chianti Classico Eataly



At the start, from 1 to February 20, a project for the promotion of Chianti Classico to Eataly NY, the famous store opened in August of Italian excellence in the Big Apple

Italian excellence in the world come together on 5th Avenue in New York. On the one hand, the Chianti Classico DOCG, ambassador of this excellent history of decades during which he helped to export the best of "Made in Italy" through 40 million bottles each year can reach several markets in the world. Across the New York venue Eataly, one that only a few months after its opening is already considered the benchmark for the U.S. high-Italian cuisine.

Consorzio Vino Chianti Classic and extraordinary creature of Oscar Farinetti have decided to join in a project to promote the Gallo Nero (It's Chianti Classico time!), Since 1 20 February 2011 will meet the American consumer more aware and sensitive to the quality, thanks to an agreement that require the production of Chianti Classico labels in some areas of the store that will be entirely dedicated to the famous wine. In February, then you can taste Eataly NY Chianti Classico, a glass or bottle, six great restaurants inside the store, as well as the labels will be proposed Enoteca del Gallo Nero and exposed items for the wine and the leisure of " Chianti Classico Lifestyle "line merchandise produced by the Consortium.
The heart of New York will be made aware of the initiative through the windows on the 23rd which will be entirely dedicated to the famous Tuscan name.

"It is no secret how important it is for the Chianti Classico American market," said Marco Pallanti, president of the Consorzio Vino Chianti Classico. "About one in three bottles of all of our products are sold in the U.S. and it is equally clear how New York affects the consumption of our wine.
For this reason, the Consorzio Vino Chianti Classico is preparing to return for the third consecutive year in the Big Apple this time extending their stay with another American day of tasting in Miami. "

" The agreement with Eataly - comments Pallanti - goes beyond just a promotional operation, we have now found a common purpose is the daughter of the same sensitivity to the quality, the contexts and ways should be treated. We Chianti Classico producers have the good fortune to be born and grow one of the most representative Italian excellence, Eataly has the merit of knowing how to bring out the best. We just joined the chain of excellence, as well as the process that create and promote a product at the same time seeks to encourage the consumer towards healthier food and wine culture and consciousness. So, It's really Chianti Classico time: I am sure that after this "full immersion" in the world of the Gallo Nero American consumers will enjoy even more of our extraordinary wine appreciating the differences and find their wine of the heart, but also entering deep into Chianti Classico lifestyle.

The Chairman of the Consortium meets Oscar Farinetti, creator and President of Eataly: "We are proud to dedicate the month of February to the Chianti Classico Consortium and we thank you for having strongly backed this project. The territory of Chianti Classico is the absolute protagonist Eataly from New York in all its restaurants and great wine. Every day, over 20 thousand people enter from Fifth Avenue and Eataly on Tuesday 1 February will be able to know even more, the Chianti Classico wine tasting tours in the Corner of Italian excellence and discover its magnificent territory, mostly in the Corner of the Italian Regions. We believe it will be a wonderful opportunity for New Yorkers who for many tourists from all over the world who visit Eataly New York, to approach one of the great Italian excellence: Chianti Classico ".

The presence of the Gallo Nero Eataly matches with the tour that the consortium will develop in the U.S. during the first week of February when he and his cousins \u200b\u200bTuscan Brunello di Montalcino and Nobile di Montepulciano and the Veneto Conegliano Valdobbiadene Prosecco Superiore, will be involved in two dates of their names, as part of The Italian Wine Masters. The first meeting is scheduled for February 3 in Miami, the JW Marriot Marquis, about one hundred companies of the four names are put on display through a tasting of recent vintages available in the market and two seminars on the industry.

The same formula will be repeated on February 8 at the Hilton New York. In this case, the seminar "The Waiting Game: age-worthy Brunello di Montalcino, Chianti Classico, Vino Nobile di Montepulciano" will focus on the ability of aging of the three names Tuscany.

Fabrizio Del Bimbo