Il Gallo Nero ends U.S. tour recorded by unanimous of its most important market. Operators and journalists greeted old and new vintages of the famous Tuscan DOCG. At the same time the Chianti Classico and 'Featured in the big store on Fifth Avenue Eataly.
15 and 16 February, the Chianti Classico reply to the Stazione Leopolda in Florence in the Chianti Classico Collection.
starts really well the 2011 Chianti Classico. After the first projections show an increase in sales in 2010 of 21% over the previous year, the Gallo Nero passed with flying colors the first test of the year: the comparison with the press and insiders in the U.S., confirming the great potential 'of the first market of the Chianti Classico (27%).
Together cousins \u200b\u200bBrunello di Montalcino and Vino Nobile di Montepulciano and the Veneto Conegliano Valdobbiadene Prosecco Superiore (the Italian Wine Masters), the Consorzio Vino Chianti Classico wine has met the elite of the first American to Miami (2-3 February) and then New York (February 8).
The audience took place during the three days has expressed great enthusiasm for the new vintages of Chianti Classico, but also had the opportunity to appreciate the capacity of an aging historic DOCG Tuscany during the seminar "The Waiting Game" hosted by 'histrionic journalist Kevin Zraly, the inventor of Windows on the World, which has created a real show, revealing and will appreciate to an audience very attentive to the particularities of the Chianti Classico.
The event that has' held at the Hilton (on Avenue of the Americas) in New York was attended by over 1000 professionals and 150 journalists, including some "new media" who have commented directly on the various blogs and "social "the development of seminars and tastings.
The trip to the USA has also launched a project to promote the Chianti Classico to Eataly NY, the famous store opened in August of Italian excellence in the Big Apple: It's Chianti Classico with time! American consumers more aware and sensitive to the quality can thus' in February 22 labels to taste and buy the note DOCG Tuscany, both in the six restaurants and Enoteca Eataly that bars the general store.
"The agreement with Eataly said Marco Pallanti, president of the Consorzio Vino Chianti Classico - goes beyond a simple promotional with Oscar Farinetti we have now found a common purpose is the daughter of the same sensitivity to quality, contexts and ways should be treated. We Chianti Classico producers have the good fortune to be born and grow one of the most representative Italian excellence, Eataly has the merit of knowing how to bring out the best. We just joined the chain of excellence, that process as well as create and promote a product at the same time seeks to encourage the consumer towards healthier food and wine culture and consciousness. I am sure that after this "full immersion" in the world of the Gallo Nero American consumers love it even more extraordinary wine appreciating our differences, discovering the heart of their wine, but also getting deep into the Chianti Classico lifestyle. "
I Indeed Eataly numbers speak for themselves: 600 employees, 10,000 visitors per day average, from 3 to 5000 covers per day in the six restaurants. minimum sales forecast for the Chianti Classico bottles of 3000 only during the promotion. It is a stage of 'Excellence overlooking one of the most famous roads in the world.
few days and back on stage at the Gallo Nero "Chianti Classico Collection", the event promoted by the Consorzio Vino Chianti Classico for printing and operators master the Stazione Leopolda in Florence on 15 and 16 February, to present the 'preview of the years 2010, 2009 and 2008 Chianti Classico Riserva (info: www.chianticlassicocollection.it), will open a window on the' green gold "of the Gallo Nero, especially on the vintage 2010, very good quality and quantity , with tastings, educational, guided tastings and meetings with producers.
Nicoletta Curradi
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