The QR Code (short for quick response, that "rapid response") is an evolution of the bar code inside a small square made by blacks modules can contain a considerable amount of information. This magic square is increasingly being used for such magazines as a link between the paper world and the media.
Barone Ricasoli decided to use the QR Code in all the back labels of their wines from 2011. During this year so all the new crop, which will be gradually sold will have their own QR Code in the back label. To access the information you need to have a smartphone and download the program for just the QR Code
It then proceeds to photograph the back label code to connect directly to the site of Barone Ricasoli showing the technical details of the wine considered. This tab contains all the information about the wine production area, grapes, vinification and aging, and seasonal awards.
The QR Code is already widely used in the fashion world, and prestigious brands such as Gucci and Louis Vuitton have used in the labeling of their products. In the world of wine but this code is not yet widespread and labels Barone Ricasoli are among the world's first to use it. Besides, the wine cellars of the castle of Brolio have always been a center of research and experimentation in wine, and then diffusion of innovation.
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